The rise of social media, the use of propaganda tactics by various governments and the further sophistication of corporate marketing efforts underline the continued importance of multimodality in the news. The “Media Representations and Multimodality” Summer School helps you to better understand how textual and visual elements interact in the news. The opening lectures teach you how to structure your research and provide insights into social semiotics, semiotic modes and multimodality. Then you learn how to analyse multimodal representations in a step-by-step process, focusing on the texts and images in the news. The lectures contain many eye-opening examples and offer ample room for discussion. You are encouraged to choose a theme and method for your coursework that are both relevant to your research interests. You write a paper in which you use a qualitative method to analyse a news article that contains textual and visual elements, and give two talks.
This description applies to an earlier year. For links to my 2019 Summer School courses at Maastricht University, please have a look at this overview.