Media Representations and Multimodality: Semiotic Modes, Text-Image Relations and Multimodal News Frames [Summer School]

This description applies to an earlier year. For links to my 2019 Summer School courses at Maastricht University, please have a look at this overview.

Media Representations and Multimodality: Semiotic Modes, Text-Image Relations and Multimodal News FramesThe rise of social media, the use of propaganda tactics by various governments and the further sophistication of corporate marketing efforts underline the continued importance of multimodality in the news. The “Media Representations and Multimodality” Summer School helps you to better understand how textual and visual elements interact in the news. The opening lectures teach you how to structure your research and provide insights into social semiotics, semiotic modes and multimodality. Then you learn how to analyse multimodal representations in a step-by-step process, focusing on the texts and images in the news. The lectures contain many eye-opening examples and offer ample room for discussion. You are encouraged to choose a theme and method for your coursework that are both relevant to your research interests. You write a paper in which you use a qualitative method to analyse a news article that contains textual and visual elements, and give two talks.

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4 thoughts on “Media Representations and Multimodality: Semiotic Modes, Text-Image Relations and Multimodal News Frames [Summer School]

  • 2016 (January) at 21:48
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    Hi,

    I’m interested in discourse analysis in advertisements. Is it useful to take your course for my research related to critical advertisement analysis (text and images)?

    Reply
    • 2016 (January) at 23:14
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      Dear Nihan,
      The course should be useful for your research as well, since it focuses on general analytical tools that can be applied to many genres. Moreover, you can choose many different kinds of sources for your short assignment, and those include multimodal ads as well.
      Kind regards,
      Leonhardt

      Reply
  • 2016 (April) at 08:19
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    Hi,

    I find this course very interesting, but unfortunately my working schedule overlapes with the cours date.

    I wonder if there is any chance to join you in the near future.

    Best regards,

    Itsaso

    Reply
    • 2016 (April) at 22:32
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      Dear Itsaso,
      The next course will be organized in Summer 2017 (as discussed over e-mail).
      Kind regards,
      Leonhardt

      Reply

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