Millions of daily posts by social media users, disinformation efforts by governments and the increased visualization in the traditional written press underline the continued importance of visual media analysis. This course teaches you the skills necessary to study how media images can be interpreted, and how their interaction with surrounding textual elements contribute to their meaning potential.
What are the possible meanings of a photo in a newspaper article, a drawing on a magazine cover or a cartoon on social media? How can the juxtaposed texts affect the meaning potential of these images? And what does it take to develop a coherent analytical framework and a decent structure for your paper? In a step by process with daily presentations, you address these questions. You write a paper in which you use a qualitative method to analyse a media image or a representation with both visual and textual elements. Interactive lectures and roundtable discussions help you prepare for the different steps in the wiring process.