Critical Discourse Analysis of Media Representations (Maastricht Summer School)


Critical Discourse Analysis of Media Representations For the seventh time, Dr. Leonhardt van Efferink (GeoMeans) is Course Leader at Maastricht Summer School in 2019.

One of his courses is Critical Discourse Analysis of Media Representations. Below, you find more information about this course. To apply for this Summer School, please click here.

Please contact Leonhardt if you cannot find the answer to your question on this page.

“Leonhardt is an enthusiastic teacher with a very personal approach. He made the effort to adapt his lessons and assignments to those present in the course. Moreover, he has extensive knowledge of textual and visual media analysis.” – Kathleen from Belgium

Introduction to Critical Discourse Analysis Summer School

Click on the image to download pdf file with timetable of this course

The campaigns of both supporters and opponents of BREXIT, the many photos on Facebook, Twitter and Instagram and the debate on whether media should speak of immigrants or refugees underline the importance of language and images in (social) media.

This course teaches you the skills to study the possible meanings of media texts and, if applicable, the juxtaposed images.

You learn how particular words, phrases and visual elements can be interpreted in terms of a broader debate in society. Other key elements of the course are the role of the national and ideological context in the production of a media text, and the underlying power relations in society. Further, you learn how to develop a coherent analytical framework and structure for your research paper or thesis.

In a step by process, you will address these questions by applying a critical discourse analysis (CDA) method. You will write a paper in which you will use the method of Richardson (2007), or a method of your own choice, to analyze discourses in one or more news articles or social media posts.

Interactive lectures and roundtable discussions help you prepare for the different steps in the writing process. To apply for this Summer School, please click here.

Goals of Critical Discourse Analysis Summer School

▪ Designing a framework to study discourses in (social) media, in line with your research objectives.
▪ Developing a qualitative method to conduct critical discourse analysis of media representations and select the relevant textual (and possibly visual) elements.
▪ Addressing the role of the national and ideological context in which media operate.
▪ Understanding the complexity of text-image relations and their role in meaning-making processes.
▪ Compiling a dataset for your dissertation or thesis that is manageable and relevant.

Timetable of Critical Discourse Analysis Summer School

Maastricht University, The Netherlands, 12-16 August 2019 (Timetable may be subject to change)(To apply for this Summer School, please click here)
Session Types: (IL) Interactive Lecture; (RD) Roundtable Discussion; (SP) Student Presentations; (WS) Workshop
Day Start Time End Time Title Type
Monday 9:00 10:00 1. Introduction of Convenor, Participants and Program RD
10:00 11:00 2. Your Assignments RD
11:00 13:00 3. Research Questions, Data Selection and Research Paper Template IL
(Lunch Break)
14:00 15:00 4. Media, Representations and Meanings IL
15:00 16:00 5. From Signifier to Discourse IL
Tuesday 9:00 10:00 6. Your Research Questions SP
10:00 12:00 7. CDA Method of John Richardson (2007) IL
12:00 13:00 8. Doing Critical Discourse Analysis WS
Wednesday 9:00 10:00 9. Your Approach Towards Critical Discourse Analysis SP
10:00 12:00 10. Social Semiotics,  Multimodality and Text-Image Relations IL
12:00 13:00 11. Doing Social Semiotic Analysis WS
Thursday (Finishing Your Research Paper and Your Presentation for Friday)
Friday 9:00 11:00 12. Your Research Findings SP
11:00 12:00 13. Media Technologies, Media Producers and Media Consumers IL
12:00 13:00 14. Lessons Learned and Way Forward RD

Suggested literature for Critical Discourse Analysis Summer School

Below you find some general reading suggestions. It is not required to do some reading before the course.

If you like to read something, select the sources that are closest to your research interests. Alternatively, please ask Leonhardt for personal reading advice or visit this page.

▪ Fowler, R. (1991) Language in the news. Discourse and ideology in the press.
▪ Jørgensen, M. and Phillips, L. (2002) Discourse analysis. As theory and method.
▪ Machin, D. (2007) Introduction to multimodal analysis.
▪ Machin, D. and Mayr, A. (2012) How to do critical discourse analysis.
▪ Reisigl, M. and Wodak, R. (2001) Discourse and discrimination. Rhetorics of racism and antisemitism.
▪ Richardson, J. (2007) Analysing newspapers. An approach from critical discourse analysis.
▪ Royce, T. D. (2006). Intersemiotic complementarity: A framework for multimodal discourse analysis. In T. D. Royce, & W. Bowcher (Eds.), New directions in the analysis of multimodal discourse (pp. 63-109).
▪ Van Efferink, L. (2018) Our Research Paper Template for Textual/Visual/Multimodal Media Analysis.
▪ Van Leeuwen, T. (2008) Discourse and practice. New tools for critical discourse analysis.
▪ Wodak, R. and Meyer, M. (eds., 2016) Methods of critical discourse studies.

To apply for the Critical Discourse Analysis Summer School, please click here.

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